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INDUSTRY
LEADERS

Welcome to K. Zheng, where we redefine social media marketing with cutting-edge strategies and innovative approaches. Our team of digital strategists is dedicated to achieving exceptional results for your business.

Contact Us
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Helping Brands
Share Their Voice

Marketing shouldn't feel like another job on your plate. HPR Creative helps you shape it through writing, visuals, and creative strategy that connect with the people you want to reach, and

show your audience why you're worth listening to.

Are you running a business and finding it challenging to keep up with marketing?
 

Do you want your brand to look polished and stay consistent across every platform?

 

I can help you share your story through clear writing, creative visuals, and marketing strategies that strengthen your brand so you can focus on your business.

About Me

I’ve spent more than 10 years in communications and marketing, specializing in copywriting, social media management, and content creation.

 

My work spans sectors like manufacturing, entrepreneurship, education and training, mental health, and non-profits. I’ve managed mental health resources for legal professionals, supported innovation-focused programs and events within a university setting, and led a full rebrand and content strategy for a global manufacturing company.

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People are my passion. I’m inspired by their creativity and unique talent, and the philosophy behind what they create. There are many talented people that approach a similar idea, such as a gym or hair salon, but from a completely different lens. Each place has its own character. No two are alike.

 

As a frequent customer of restaurants, shops, and services, I understand the value of strong marketing from both sides. I take the time to learn what makes each business unique and bring that forward with powerful storytelling that resonates with customers. 

Headshot of Heather Patrao-Rasiah, HPR Creative

Why I Do What I Do

I want to help business owners feel proud and confident about their online presence. As a business owner, your work adds value to your community and industry, and deserves to flourish. Compelling storytelling is how that happens. When words and visuals work together, a brand feels real and worth listening to.

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You carry the weight of building products, running daily operations, and giving customers a great experience. Often, the social media and marketing side naturally takes a back seat. 

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This is where I step in. I'm driven to learn about your business and your story, and help you communicate it.

What clients do I work with?

I work with organizations, non-profits, and independent businesses that need marketing support. 

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My clients value a professional brand that reflects the same level of care and consistency they pour into their work. â€‹They want to partner with someone who understands the purpose behind their business and can translate that into consistent marketing that strengthens their brand.

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I am based in Winnipeg, Canada, and work with clients both locally and remotely.

Why work with me?

I understand businesses from both perspectives, as the customer who engages with them directly and also as a professional who helps them grow.

 

I spend my time supporting the same kinds of businesses I work with; I know what makes one place stand out from another, and why customers return.

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My perspective is grounded in lived experience and a genuine desire to see you succeed. I will turn your purpose into results: Growing engagement on social media and building a strong brand presence.

Here's How I Can Support You

Content Writing

Writing that captures your brand’s tone and builds trust with your audience. From websites and newsletters to articles, campaigns, and long-form storytelling.

Social Media Management

Consistent and purposeful posting across platforms, with strategy, scheduling, and engagement that keep your business active and connected with your audience.

Video & Visual Creation

Graphic design and multimedia support that bring your words to life. Includes promotional materials, pitch decks, logos, and short-form video reels. Includes video editing and voiceover work.

Analytics & Strategy

Clear insights, reports, and data-driven guidance to help you refine your marketing, track results, and plan your next steps with confidence.

What People Say

"Heather's design expertise was invaluable - she created beautifully polished, engaging visuals that elevated presentations and made event promotions stand out. We worked together on building a recruitment brand that truly connected with candidates and made job seekers feel excited.
 
Heather’s eye for design, thoughtful approach to the employee experience, and keen sense of messaging made everything feel inviting, and impactful. She always brought fresh perspectives to every project."
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- Navia, Human Resources Generalist

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