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INDUSTRY
LEADERS

Welcome to K. Zheng, where we redefine social media marketing with cutting-edge strategies and innovative approaches. Our team of digital strategists is dedicated to achieving exceptional results for your business.

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Strategic brand identity, visual design, and content creation

Empowering teams with cohesive brand systems and strategic storytelling that bridge the gap between internal vision and external impact.

I partner with organizations, non-profits, and professional teams to transform complex goals into clear, intentional brand identities. My work is rooted in strategy and deep collaboration, ensuring that every message, visual, and platform works in perfect alignment to reflect the true heart of your mission.

About Me

For over a decade, I’ve specialized in helping organizations align their internal mission with their public impact. I care deeply about the integrity of an organization’s identity, ensuring that your values are not just stated, but felt by everyone who encounters your brand.

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I’ve led complex rebrands and navigated high-stakes environments where clarity is non-negotiable and communications must be precise. I’m not interested in surface-level fixes; I build visual and strategic foundations that are designed to hold their ground and are built to last.

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I take this work personally because I believe your uniqueness is your greatest competitive advantage. I don't just deliver a project; I establish a standard.

 

When we collaborate, you’re gaining a partner who will advocate for your excellence and won’t stop until your brand truly represents the best of what you do.

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Here's How I Can Support You

Brand & Identity Strategy

Graphic Design & Visual Systems

Content Strategy & Copywriting

Website & Digital Presence Support

Social Media & Ongoing Communications

Analytics &

Strategic Insight

Who I'm Best Suited For

I work with organizations that care about how they communicate with their audience. They understand that strong branding and design support trust.

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This includes professional services firms, non-profits, educational institutions, and growing organizations that need strategic brand and communications support without building everything in-house.

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I am based in Winnipeg, Canada, and work with clients both locally and remotely.

How I Work

My approach is collaborative and rooted in strategy. I don't just create; I listen.

 

I start by auditing your goals, your audience, and the unique context of your industry. From there, I translate that strategy into content and visuals designed to perform.

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You remain an essential part of the process, ensuring the work evolves in response to your feedback and the real-world results we see together.

Why I Do What I Do

Your work contributes real value to your community and industry, and it deserves to be represented with care. Clear storytelling is what makes that possible - it's the bridge between a good idea and a trusted brand. When words and visuals are aligned, a brand feels credible, human, and worth paying attention to.

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I know that running an organization means balancing operations, people, and vision. Marketing often falls lower on the list, not because it doesn't matter, but because time is a finite resource.

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That’s where I come in. I take the time to understand your business and your story, then help you communicate it in a way that reflects the quality of what you do.

Featured Case Study

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A recent project I completed, creating a full visual brand strategy and identity system. This was designed to support clear, people-centred communication across different platforms.

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From logo systems and templates to real-world application, this project reflects my approach to strategic brand work.

I’ve worked with organizations ranging from small teams to large institutions, including post-secondary and global manufacturing environments.

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What People Say

"Heather's design expertise was invaluable - she created beautifully polished, engaging visuals that elevated presentations and made event promotions stand out. We worked together on building a recruitment brand that truly connected with candidates and made job seekers feel excited.
 
Heather’s eye for design, thoughtful approach to the employee experience, and keen sense of messaging made everything feel inviting, and impactful. She always brought fresh perspectives to every project."
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- Navia, Human Resources Generalist

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